Annenberg Media
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23rd June 2022
Video: Media workers demand better working conditions at popular content agency
On May 12, Adolescent Content voluntarily recognized the Adolescent Creative Labor Guild Union. This video was filmed prior to the recognition, shortly after the ACLG announced its formation on April 18.
Gen Z creatives are unionizing at Adolescent Content (@adolescentcontent), one of Instagram's most popular advertising agencies that specializes in content by and for the younger generation. As a founding member of the Adolescent Creative Labor Guild (ACLG), Creative Strategist Sydney N. Sweeney hopes to reset the agency’s standard for labor conditions with the progressive values of youth culture.
On May 12, the ACLG was recognized by Adolescent Content, making it one of the nation’s first unions in the advertising industry. In partnership with Communication Workers of America, the ACLG has begun negotiating a settlement for pay equity, transparency, and fair labor practices with the company’s leadership.
Victor Serrano, a District Organizing Coordinator CWA and representative for the ACLG, feels optimistic about the new union’s future. Annenberg Media's Vani Sanganeria reports on the ACLG's unionization efforts.
Correction: this video description was updated to make clear that the union was voluntarily recognized by Adolescent Content before the publishing of this video.
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